BOOM 91: Strategic, Comprehensive and Effective Marketing
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Why Most Startups Fail at Branding — And How to Avoid It
You’ve got a killer product, a small but passionate team, and a few early customers. Sounds like the classic startup success story in the making, right? Not quite—if your brand is not clearly defined, consistent, and emotionally resonant, your startup might just disappear into the noise. At Boom91, we’ve seen it firsthand—innovative startups struggling to […]
Rebranding Without Losing Your Audience: A Strategic Playbook
Strategic PlaybookRebranding is like changing the paint on your storefront—but also switching your tone of voice, your service experience, and even how customers perceive your personality. And if done wrong? It’s like asking your loyal audience to find a new shop entirely. At Boom91, we’ve helped startups, small businesses, and scaling brands walk the tightrope […]
Cracking the Algorithm: What You Really Need to Know About Instagram in 2025
Instagram, the visual playground turned e-commerce engine, continues to redefine how brands connect with their audience. As we dive into 2025, the rules of engagement are changing—again. Algorithms evolve, user behavior shifts, and content expectations skyrocket. If you’re a startup, entrepreneur, or scaling brand trying to master Instagram this year, it’s time to decode what’s […]
Offline Meets Online: Integrating Traditional Tactics in Modern Campaigns
In a world dominated by reels, hashtags, and SEO, traditional marketing might seem outdated. But here’s the twist—offline isn’t dead; it’s just evolving. At Boom91, we’ve observed that brands that blend offline tactics with digital strategies often gain a competitive edge. Let’s explore how this hybrid approach can work wonders for your brand. The Power […]
Color’s Hidden Power! Discover the Power of Color in Advertising!
Colors play a significant role in shaping consumer behavior and influencing purchasing decisions. Research shows that up to 90% of snap judgments about products are based on color alone. Here’s a breakdown of how different colors affect customers and what colors you should use for specific purposes: Emotional Connections and Color Associations Red: Evokes feelings […]
Google Ads vs. Meta Ads — Where Should Your Next Campaign Go?
In the ever-evolving world of digital marketing, one of the most pressing decisions for brands is choosing the right platform to advertise. Google Ads and Meta Ads (formerly Facebook Ads) dominate the online advertising space, but which one is right for your next campaign? As an agency that works with ambitious startups, fast-scaling brands, and […]
What Scam 1992, Rocket Singh & Shark Tank Teach Us About Sales & Brand Trust
In the chaotic, high-stakes world of sales and brand building, nothing beats a good story. Especially one that holds a mirror to the marketplace, offers hard truths, and inspires the next big idea. Over the years, Indian pop culture has served up a few gems that do exactly that — from Harshad Mehta’s infamous rise […]
Case Study Breakdown — 5 Iconic Indian Marketing Campaigns That Still Inspire Us
Marketing isn’t just about selling—it’s about storytelling, emotion, and timing. In a diverse, high-energy market like India, some campaigns have transcended time and trends to become timeless masterclasses in brand building. For Boom91’s audience of entrepreneurs, startups, and evolving brands, these campaigns offer crucial lessons in execution, audience understanding, and messaging. Let’s break down five […]
From Idea to Impact: How to Plan a Successful Marketing Campaign from Scratch
In today’s hyper-connected world, a well-orchestrated marketing campaign isn’t just an option—it’s a necessity. Yet, many businesses, especially startups and small enterprises, jump into campaigns without a strategy, leading to wasted resources and unclear ROI. At Boom91, we believe that intentional execution is the difference between a buzz-worthy campaign and one that simply fades into […]
The Danger of Burning Money Without Strategy
Introduction One of the most common pitfalls in branding and marketing is burning money without a clear strategy. This approach not only wastes resources but also fails to deliver meaningful results. This post explores why a strategic approach is essential and how it can save money while maximizing impact. 1: Understanding Your Target Audience Different […]
The Failure of Working in Bits and Pieces
Introduction Many brands mistakenly believe that sporadic marketing efforts will yield significant results. However, working in bits and pieces is a major reason why most branding and marketing initiatives fail. This post delves into why continuous, integrated marketing efforts are essential for sustained success. 1: Short-Term Efforts Yield Short-Term Results Marketing is a marathon, not […]
The Pitfalls of Randomness in Execution
Introduction In today’s competitive marketplace, effective branding and marketing are crucial for business success. However, many brands fail because they approach these critical tasks with randomness and a lack of strategic thinking. This post explores why randomness in execution is a significant pitfall and how brands can avoid it. 1: Lack of Cohesive Strategy A […]